Under the patronage of
H.E. Sheikha Lubna bint Khalid Al Qasimi
Minister of Foreign Trade

we welcome you to

ALTRUISM:  THE BUSINESS OF CARING

a  conference organized by the Business Department of Sharjah Colleges, Higher Colleges of Technology.

This conference will explore the intent of contemporary corporate philanthropy.  It will challenge students to consider whether corporate altruism is simply a marketing tool or a genuine desire to give back to our global community.

Participants will represent a new generation of business students, graduates and leaders of business already engaged in altruistic activities with their own approach to the concept of goodwill.

This important event will take place at
Sharjah Women’s College
University City
February 23, 2010
9:00 a.m.

Registration for this important exposé on altruism is by invitation only.
To register, please contact Sara Ahmed at 06-5054-249 or sara.ahmed@hct.ac.ae

We each owe the UAE a great deal and I call on all our young people to make their own commitment.  Our country deserves the best that we can give it – giving back to society is something that brings out the best in every one of us.

H. H. Sheikh Mohammed bin Zayed Al Nahyan

al-tru-ism – noun

The principle or practice of unselfish concern for or devotion to the welfare of others (opposed to EGOISM )

http://dictionary.reference.com/ browse/Altruism


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